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wallrite's collaborating partners in the world
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Visual Magnetics, the materials innovation Company, is the first and most important partner to Wallrite Scandinavia AB. CEO Joe Deetz is the entrepreneur who invented magnetic paint in 1992. In 2007 Visual Magnetics introduced MagnaMedia® the world’s first magnetic receptive print media. MagnaMedia® is a component of the award winning Visual Magnetics Graphic System ®

Today this system is used by over 300 leading retailers, as an elegant and cost effective solution for in-store graphics. The materials are used in a multitude of different environments including offices, museums and homes, to create Dynamic Spaces that combine functionality and surface design.

With over 20 unique finishing options such as fabrics, veneers and dry-erase, all MagnaMedia® is 100% PVC-free, with an entire line dedicated to 100% post-consumer and natural, sustainable bases.


Wallrite GBR Germany is responsible for all sales in Germany.

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